Everything Marketers Need To Know About WhatsApp Verified Business Accounts
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WhatsApp has always given priority to the requirements of their customer. It has given all its features very nicely, suiting perfectly for its customers. WhatsApp has now introduced a new feature for its messaging platform for chatting regarding the business. It has given three types of status for the business account: unconfirmed, confirmed and verified.
The WhatsApp will give the status of 'CONFIRM' for the phone number which matches the phone number of the business. A gray check mark badge will be denoted for this particular profile. The number which does not match the phone number of the business will be given the status of "DISAPPROVED". Finally, a "VERIFIED" status will be given to the phone number, which has been matched with the business number. The "VERIFIED" number will be given a badge with a green check mark.
It seems that WhatsApp definitely has some of its internal mechanism to check the authenticity of the business. So, to get that "VERIFIED" status, you do not have to send any special request to WhatsApp or need not have to send any document unless requested to you. WhatsApp will have its proper checking mechanism for the Business account.
As the target audience for your WhatsApp Business account will be different than the WhatsApp personal number, you should have two different numbers for each of the account. If you do not have another number for the business account, then you can just use your personal number for the business account. In this case, the personal profile will be transferred to the business profile.
The marketing departments of any company are always on the hunt for marketing and are always trying different things for the marketing purposes. The WhatsApp is now being widely used by the businesses for the marketing purpose and communicate the message at a faster rate. The WhatsApp Marketing is one of the very easy ways of marketing for the businesses. So, here the marketers need to consider the new feature of WhatsApp regarding the business accounts. The marketers need to consider this feature as the WhatsApp Marketing software, which will simplify their marketing technique.
The marketers should note that they should open a business account on WhatsApp and get it verified properly. WhatsApp is a very convenient way to reach out to a large number of audiences, so it acts just like a bulk WhatsApp sender software. The marketer should definitely leverage this wonderful feature of WhatsApp.
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Source by Nidhi Bajoria
