How Does Live Chat Support Software Assist Niche Businesses?
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Remember those days where you would collect football trading cards? It was a matter of honor to collect cards of your favorite NFL team. Whether, you purchased a limited edition card or one of lesser value, you went to great lengths to keep them in a good condition. These cards not only reflected upon your hobby as a youth, they also demonstrated your love for American football. Now, that you're a lot older, you've stopped bringing your prized binder to school and probably follow top players on social media platforms. If given a chance to engage with them face-to-face, wouldn't you take up the offer? Start-ups including Fandeavor, Thuzio, and Zozi can fulfill your lifelong dream. If your business also targets niche customers, use live chat support software to interact with them.
Dr. Lynda Falkenstein (author of Nichecraft: Using your Specialness to Focus Your Business, Corner Your Market & Make Customers Seek You Out) believes it is essential to craft a lucrative niche in order to survive in today's razor sharp competition. She explains "Many people talk about 'finding' a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense!" She warns entrepreneurs, "Smaller is bigger in business, and smaller is not all over the map; it is highly focused." The price elasticity of demand is in line with her statement. According to its rule, products that are targeted to wide demographics are priced for less. Conversely, products that are aimed at narrower demographics are sold at elevated prices.
As tempting as it is to reach out to everyone, the author exclaims, "You must recognize that you can't do business with everybody". In order to create a good niche, identify what geographic range your business will cover and what type of customers do you want to do business with. After you've identified your customer base, you have to align your experiences and interests to create a business that will be one-of-a-kind. Online retailers can leverage the Internet as a strategic tool. First of all, create a website which will effectively showcase products that appeal to customers' needs and wants. Secondly, use live chat support software to provide them customer support.
Best live chat software is an online CRM application which connects customers to niche e-tailers through the use of live chat technology. Upon entering the website, customers interact with a courteous customer service representative (CSR). Unlike competitive live chat tools, best live chat software proactively approaches customers for a one-on-one conversation. CSRs do not sit idle waiting upon customers to reach out for help. They analyze keyword searches, webpage duration, and the referral URL. Once web analytics illustrates a customer is stuck, CSRs proactively send a chat invitation. Once a live chat session commences, niche buyers can convey their problems and get answers to an assortment of questions regarding company policies and product features.
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Source by Brian Lee Smith
